I didn’t create The Aurora List because I have a million-dollar closet or a Rolodex of designer friends. I built it because I know what it means to crave beauty, depth, and direction in a world full of noise.

I created it because I’ve always understood what moves people. — why we reach for certain pieces, why luxury soothes us, and how identity is shaped through aesthetics.

I’ve spent years quietly studying what makes something valuable—how certain choices elevate a life while others distract from it. I’ve always believed luxury isn’t about price tags—it’s about discernment, timing, and meaning.

Since childhood, I’ve been a visual storyteller. I had my first piece published at the public library in kindergarten. By high school, I was winning gallery awards and gracing magazine covers with my photography.

Art has always been my language. And psychology—my fluency.

I’ve been decoding human behavior for as long as I can remember:
Why we want what we want.
Why the right image, scent, or object can change the way we walk into a room.
Why luxury feels like belonging—and how curation becomes self-expression.

Luxury, to me, isn’t just aesthetic—it’s psychological architecture.
It speaks before we do. It’s the science of transformation through beauty and precision.

I study behavior. Obsession. Aspiration.

The quiet motivations that shape how we buy, dress, decorate, and live.

From Cognitive Control and Perceived Agency, yes retail therapy. It’s real.
First impressions? Formed in under 7 seconds

—and what people notice first isn’t your smile, it’s your shoes.

These signals aren’t superficial—they’re subconscious.