I didn’t create The Aurora List because
I have a million-dollar closet
or a Rolodex of designer friends.
I built it because I know what it means to crave beauty, depth, and direction
in a world full of noise.
I created it because I’ve always understood
what moves people—
why we reach for certain pieces,
why beauty can steady us,
and how identity is shaped through aesthetics.
I’ve spent years quietly studying
what makes something valuable—
how certain choices elevate a life while others
distract from it.
I’ve always believed luxury isn’t about price tags;
it’s about discernment, timing, and meaning.
Since childhood, I’ve been a visual storyteller.
I had my first piece published at the public library
in kindergarten. By high school,
I was winning gallery awards
and appearing in print through my photography.
Art has always been my language.
And psychology—my fluency.
I study behavior—
desire, aspiration, and the quiet forces
that guide attention.
Cognitive Control and Perceived Agency,
yes retail therapy.
Why we want what we want.
Why the right image, scent, or object
can change the way we enter a room.
Why luxury can feel like belonging,
and how curation becomes self-expression.
Luxury, to me, isn’t just aesthetic—
it’s psychological architecture.
It speaks before we do.
It is precision made visible.
First impressions are often formed
before conversation begins.
What the eye registers first is rarely the face—
it is the detail.
These signals aren’t superficial; they are subconscious.
